The GRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
This Week's Roundtable Topic
Price Testing
Session 287: February 27, 2026
Here, have some conversation starters:
- What pricing signals should experiments measure to predict retention?
- A/B price tests without cohort analysis are misleading.
- How should pricing models adapt to seasonal demand shifts?
Notes From Recent Roundtables
GRO Roundtable 286
UI revamps fail when teams chase aesthetics or ego without defined problems, rigorous measurement, and incremental validation.
February 23, 2026
GRO Roundtable 285
AI and CRO shortcuts promise speed but risk trust, ethics, and long-term value without skilled human judgment.
February 13, 2026