The GRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
Notes From Recent Roundtables
GRO Talks 268
Prioritize clear experimentation maturity: emphasize data quality, bias mitigation, and tailored prioritization over one-size scoring.
GRO Talks 267
Running experiments with clear hypotheses, pre-mortems, and risk-aware thresholds helps ensure valuable learning even from inconclusive tests.
GRO Talks Podcast
The companion podcast for the GRO Roundtable. A bite-sized chunk of content summarizing a recent roundtable discussion topic. Hosted by Matt Beischel and Iqbal Ali.
Latest Episodes
Episode 29: Novelty and Familiarity Effects
Novelty and familiarity effects are often overstated but rarely proven in practice.
Episode 28: Test Targeting Conditions
We cover the basics of test targeting; including triggering mechanisms, multi-stage triggering and tool differences with guest Jonas Alves.